Due to the adverse effects and outcomes of climate change, people are now shifting towards nature-friendly and chemical-free solutions. The same thing goes with the fashion industry too. Popular fashion brands and retailers are focusing more on sustainability. Since the fashion world is one of the leading contributors to contamination, positive change is a must. And jute is one of the finest solutions for the same. Many leading jute industrialists like Ghanshayam Sarda are now spreading awareness and pinpointing the benefits of using this natural fiber.
· Why Fashion Industry Should Use Jute?
Jute is the fiber that does not come with heavily embellished designs. It is mainly bedecked with beautiful prints. So, you can choose Indian as well as western designs with vivid colors and motifs. As per the reports, around 23 international brands like Zara have vowed to utilize 100% cotton along with jute by 2025.
This is a welcome initiative but how using jute can have a positive impact on fashion industry? You may know that fashion industry is regarded as the 2nd largest polluter. Right from chemical and water to plastic and greenhouse gas pollution, this is industry has a huge impact on our environment. Even though most of the leading and well-established brands are using cotton for their creation, we must not forget the fact that the cultivation of cotton crop needs more water. According to the data available online, one kg cotton needs around 20-21 thousand liter of water. Therefore, it is a high time for fashion world to think about jute material for the creation. To help such industry, businessmen like Ghanshayam Sarda and family are now mainly focusing on jute.
· Fashion Industry and Rising Demand for Golden Fiber
As mentioned above, some fashion designers and well-known names have already started using jute, it is also making inroads into this industry. The earthy and natural vibe of jute is one of the greatest reasons behind its growing popularity. However, some designers are still avoiding jute to make high-end fashion attires and products. It is due to the high micro-naire and standard length which is not sufficient.
The good news here is that some organizations i.e.i.e., Alwar Jute Mill & Agarpura Jute Mill by Ghanshayam Sarda India is now implementing the latest technologies and offering an outstanding solution. And it is nothing but called JUTON which is a perfect combination of ‘Jute’ and ‘Cotton’. Now, fashionthe fashion industry has started using this combo for creating formal dresses and even heavily embellished designs.
JUTON is the New Trend
You all may know the qualities of cotton – it is super soft, comfortable, and breezy material. And when it is intertwined with jute, the final product can become even more comfy, softer, and durable. Another good thing about this combo JUTON is that it retains the appealing golden hue of jute (it is the natural color of jute) and keeps the apparel soft and shiny. Currently, the market has so many leading and prominent brands that are producing trendy fashion wear with Juton. Well-known jute industrialist Ghanshyam Sarda also anticipated the growth of jute in fashionthe fashion world.
This is a wonderful endeavor, but how can utilising jute benefit the fashion industry? You may be familiar that the fashion business is the second greatest polluter. This business has a major influence on our environment, from chemical and water pollution to plastic and greenhouse gas pollution. Even though cotton is used by the majority of the world's most well-known brands, it is important to remember that cotton farming requires more water. According to web, one kg of cotton requires roughly 20-21 thousand litres of water. As a result, it is high time for the fashion world to consider jute as a medium for shine on the creativity.
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